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"The mission of Wildwonder is to create everyday wonders and for those under voiced in our communities. We really want to bring more Heritage inspired and authentic brands to shelves and really build a platform that tells our story.”

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- Rosa Li, Founder & CEO

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Wildwonder has partnered up with Prive to transform their DTC subscription business. In this video case study, the Prive team sits down with Rosa Li, Wildwonder’s Founder and CEO, and Steven Chen, Wildwonder’s Director of Operations to hear more about Prive’s impact. 

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Wildwonder had previously used a legacy subscription app that generated "messy data" and caused customer complaints. It was time to find a more customer-friendly solution as they continued to rapidly scale. After implementing Prive, managing subscriptions became seamless for both the Wildwonder team and their customers. Prive's features, such as passwordless login, customizable customer portals, one-click actions, and clear reporting, have enhanced the user experience and reduced customer complaints.

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In 2023, Wildwonder is laser-focused on building its community and increasing its subscribers to generate more sustainable recurring revenue. Wildwonder's subscribers are their core customers who spend two to three times more over their lifetime than one-time customers. By investing in its subscription model, Wildwonder is thrilled to grow with its subscribers and spread their mission further.

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Interested in learning more about how Prive has helped fast-growing CPG brands like Wildwonder?

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