Last week, Amrita Saigal, CEO & Founder of Kudos appeared on ABC’s ‘Shark Tank’ to pitch the 100% cotton baby diaper DTC startup. To much success, Amrita secured $250,000 in investment from Shark, Mark Cuban and guest Shark, Gwyneth Paltrow. 

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Cuban and Paltrow were deeply impressed by Kudos’ mission of sustainability and access, but also impressively strong revenue traction. 

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We at Prive are deeply honored to power subscriptions for Kudos and are thrilled for their next phase of growth. Checkout mykudos.com to subscribe. 

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About Kudos

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Kudos was founded by Amrita Saigal, a true believer in elegant sustainability. Amrita’s first company after MIT was a successful venture where she turned banana leaves into eco-friendly sanitary pads for school girls in India. She then took on a mission to help parents with leak-defying, sustainable disposable diapers with 100% cotton liners.

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Missed Amrita’s premiere on Shark Tank?

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Catch up on the episode here. 

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How Kudos and Prive work together

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As a high-growth DTC brand, Kudos was being hindered by ReCharge's subscriptions functionality. After significant subscriptions-related support inbound and the inability to seamlessly offer prepaid subscriptions that worked, the Kudos team decided to migrate to Prive. Within 3 months, Kudos dramatically reduced their support inbound, increased AOV by 100%, and doubled their overall subscription business.

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Curious to learn more about how Kudos dramatically reduced their support ticket’s and 2x’ed their subscription revenue with Prive?

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Check out our case study with Kudos.

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Prive powers subscriptions for multiple Shark Tank brands

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Check out our case study with Pricklee- another Prive customer that secured investment from the Sharks.

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Tune in to ABC tomorrow Friday, January 13th at 7/8 Central to watch Rosa Li from Wildwonder pitch.

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