EBOOST, a sports nutrition company, is dedicated to revolutionizing the way anyone, from athletes, to moms, to students, can improve their approach to nutrition and performance. 

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In 2007, EBOOST's founders, Josh Taekman and John McDonald, recognized the need for accessible and effective sports nutrition products. EBOOST's core mission revolves around creating better-for-you products. In an industry dominated by mass-produced, low-quality energy drinks, EBOOST differentiated itself by focusing on premium ingredients. They prioritized factors such as avoiding artificial sweeteners, using natural alternatives like Stevia, eliminating artificial colors, and maintaining moderate caffeine levels. With a strong foundation in providing top-quality products, EBOOST has rapidly emerged as a leader in the sports nutrition industry.

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One key focus of EBOOST's rapid growth strategy was centered around introducing a subscription model, a key component in fostering lasting connections with their customers while maximizing customer value and loyalty.

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We had the opportunity to speak with Domenick Scherpf, EBOOST's Ecommerce Manager, to delve into why the company firmly believes in the power of subscriptions to expand their business.

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Challenges with Recharge: Outdated and Limiting

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Recharge, EBOOST's legacy partner, had become outdated and cumbersome in meeting the brand's evolving needs. Dom, having previously worked with Recharge and observed its limitations, found the system to be sluggish, disorganized, and lacking in innovation. Recharge's primary focus appeared to be their large book of business, rather than prioritizing core benefits and continuous improvement. EBOOST faced challenges in: 

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•  Obtaining timely support, not being able to get on the phone to get solutions to problems 
• Accessing accurate and easily understandable data, hindering their ability to make informed decisions. Basics such as understanding the number of subscribers was a struggle, and similar basic data issues persisted throughout the product. 

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“They [ReCharge ] were more focused on scaling, getting as many customers as possible versus just focusing on the core benefits, which Prive has done really well. The team and I both agreed going from Recharge to Prive, design was the first thing that hit us. Prive has this new Apple, 2023 feel. And that extended to the rest of the features, throughout the product.”  

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Prive: A Seamless Migration and Next-level Capabilities

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Dom, in his search for a more advanced e-commerce solution, connected with Prive, drawn to their modern approach and advanced features. Recognizing the need for a partner that aligned with EBOOST's growth goals, Dom found Prive's design and capabilities highly appealing. The seamless migration process offered by Prive, along with their comprehensive support, was a crucial factor in gaining the approval of EBOOST's CMO, Thomas. Prive's commitment to delivering a robust dashboard, intuitive customer experience, and easy configuration options, resonated with EBOOST's requirements.

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“There are several key factors that make Prive special: design, capabilities, and the white glove migration, to name a few. The migration process is crucial.  It absolutely has to be seamless, and that's the top priority. With Prive, that's what we had. As a small company with around 10 to 12 people, I wear many hats, so time is not on my side. Having all the necessary resources to get on a call, spend 30 minutes, and be done is a significant advantage for us.” 

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Prive’s migration and onboarding, which only took a few days, was seamless due to: 

• A quick and efficient onboarding call that proactively identified any potential challenges in the onboarding phase
• A clear strategy for how to improve aspects of the pre-existing subscription program and a locked in timeline for go-live 
•  An automated migration engine that seamlessly transferred subscribers without any interruption or alerting to the customers 

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Streamlining operations and unlocking more customer flexibility with Prive

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With the transition from Recharge to Prive, EBOOST experienced a significant shift in their e-commerce operations: 

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• Prive's enhanced UI/UX design, coupled with features such as 1-click product swap and configurable pauses, significantly enhanced the overall customer experience. These improvements led to a reduction in support costs associated with subscription management.
• Prive’s comprehensive analytics suite meant EBOOST could access deeper key metrics and data, enabling better decision-making. 

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Deep partnership for future growth

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As EBOOST continues to invest and grow their subscriptions program, they are confident in the true partnership they have found with Prive. 

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“Prive is not just a service provider; they are our valued partner. I prefer using the term "partner" because it signifies a collaborative relationship where they assist us in a specific aspect of our business. They are more than just a service; they actively work with us to enhance and expand our subscription program. Prive is the ultimate subscription partner, providing us with the necessary capabilities to drive the growth of our program and achieve our end goals.” 

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Within the first month of going live with Prive, EBOOST subscribers grew by 40%. 

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